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What I Learned About Civilian Job Titles (and Why They Don’t Mean Crap)
Southwest Airline once had a "Vice President of Pretzels" position if you could believe it.
When I first got out of the military, I made the mistake of thinking civilian job titles actually meant something. In uniform, rank equals responsibility. A Staff Sergeant knows exactly what he commands. An O-4 knows (I hope) what he’s expected to run. It’s structured. It’s earned. It’s real. But out here? Civilian titles are mostly smoke and mirrors.
Take “Director,” for example. One Director might run a team of 20 people and control a multi-million-dollar budget. Another Director might sit alone in a cubicle managing absolutely nothing. Same title, totally different worlds. Companies hand out fancy titles like candy—to keep people happy, to make their org charts look impressive, or just because nobody bothered to update the job description. “Senior Manager,” “Vice President,” “Team Lead”—half the time, these titles are just stickers. Not power. Not authority. Not respect.

Coming out of the military, it’s easy to get thrown off by this. You see a “Senior Vice President” title and think, "Damn, that must be a big deal." Relax. Most of the time, it’s just corporate theater. They promote people by changing their email signature, not by changing their responsibilities. Sometimes they don’t even get a raise—just a new badge to keep them from quitting. In some industries like finance or tech, it’s even worse. An “Associate” in one place is a kid fresh out of college. In another, it’s a battle-tested veteran pulling six figures. Bottom line: don’t let civilian titles intimidate you or impress you. It’s all relative.
Real employers—good ones—aren’t fooled by titles. They care about one thing: can you deliver? They want to know what decisions you made, what scope you handled, what results you drove under pressure, and how you think when things aren’t black and white. If you ran logistics for 500 soldiers across two continents, if you kept a team alive and functional under insane conditions, you’ve already operated at a level most civilians can’t even imagine. You just have to translate it. Not dumb it down, not overcomplicate it—just reframe it so they can actually understand what the hell you did.
One of the biggest mistakes I see veterans make is trying to find a “civilian equivalent” title for their military rank. Forget that. There is no perfect match. Focus instead on telling your story in terms of leadership, risk management, operational execution, strategic thinking under pressure, and resource optimization when things go sideways. These skills beat titles every single time.

When you’re scanning job ads, don’t get hypnotized by the title. Read between the lines. Who does the role actually report to? How big is the real scope of responsibility? Is it about leading people, or just pushing paperwork? Does the role control budget, strategy, or just busy work? No title will ever tell you the whole story. And when you interview, ask straight-up: what kind of authority does this role really have? Is there actual leadership, or is it just coordination? Is there real ownership of outcomes, or just supporting someone else’s decisions? You’ll immediately spot which roles are worth it—and which ones are just noise.
Civilian job titles are camouflage—designed to look impressive from a distance. Don’t get fooled. In the civilian world, real value doesn’t come from what’s printed under your name. It comes from what you can actually deliver when it counts. At SemperVet, we’re not here to teach you how to sound like a civilian. We’re here to show you how to think like someone who knows what real value looks like—and how to make damn sure you get credit for it. Forget the labels. Build the substance. That’s how you win.